Branded Consumer Products Sold Direct to Consumer
Lane Research is a boutique fundamental equity research firm focusing on companies that employ a direct to consumer business model. This is an area where we have had extensive experience over the years, going back to the mid-1990s while at Merrill Lynch when Amway Asia Pacific, Amway Japan and Nu Skin originally listed on the New York Stock Exchange. We think Direct Selling supports many favorable consumer macro-trends such as leveraging today’s technology to advance social selling and workplace flexibility, and the move towards shopping away from a fixed retail location.
Our proprietary financial modeling coupled with our decades of experience and contacts within this unique business model leave us well positioned to provide alpha to investors interested in the space. Lane Research does not have any trading or investment banking operations, fully aligning our objectives with our clients.
Douglas M. Lane, CFA
Principal, Director of Research
Winner of 9 equity analyst awards over the past 20 years covering Branded Consumer Product Companies for 3 different investment banks spanning multiple product categories across the market capitalization spectrum.