Lane Research

Provider of Independent Equity Research to Institutional Investors


Branded Consumer Products Sold Direct to Consumer

Lane Research is a boutique fundamental equity research firm focusing on companies that employ a direct to consumer business model. This is an area where we have had extensive experience over the years, going back to the mid-1990s while at Merrill Lynch when direct sellers Amway Asia Pacific, Amway Japan and Nu Skin Asia Pacific originally listed on the New York Stock Exchange. We think this model supports many favorable consumer macro-trends such as leveraging today’s technology to advance social selling and workplace flexibility, and the move towards shopping away from a fixed retail location. 

Our proprietary financial modeling coupled with our decades of experience and contacts within this unique business model leave us well positioned to provide alpha to investors interested in the space.  Lane Research does not have any trading or investment banking operations, fully aligning our objectives with our clients.


Douglas M. Lane, CFA

Principal, Director of Research


Winner of 12 equity analyst awards over the past 20+ years covering branded consumer product companies for 4 different research efforts spanning multiple segments across the market capitalization spectrum. Awarded the #1 stock picker and #2 earnings estimator in 2019 for Personal Products in the Starmine Analyst Awards from Refinitiv. Was also Starmine’s #2 stock picker in 2011 in Household Durables and #1 earnings estimator in 2010 in Personal Products. Earned the Wall St. Journal’s #1 stock picker in Household Products in 2005 & 2007, including a top ten overall stock selection award in 2007.


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